Social Media
We are asking our network to share this piece widely. This is partly to rally around Zoe and ensure her new booking infrastructure receives the visibility it deserves, but it is also a vital cautionary tale.
Social media platforms are infrastructure you don't own, operated under terms you didn't negotiate, subject to unilateral changes you'll find out about after the fact.
The problem with platforms like X and Substack Notes is that they encourage you to perform. You write a comment hoping for likes. Discord is different. It’s a chat. It’s a messy, real, flowing conversation. It’s the difference between giving a speech and sitting in a pub.
"When was the last time you clicked from one independent website to another, following a chain of human curiosity rather than an algorithmic suggestion? When was the last time you felt lost online in a good way?"
Art of FACELESS Art of FACELESS We’ve spent the past week taking a long, unsentimental look at what it means to exist on the modern internet — not the nostalgic version full of community and conversation, but the real architecture: an attention economy, a surveillance layer, and a network that
When you amplify a demographic, you amplify its worldview. On Notes, that worldview is unmistakable: neo-Victorian moralising in the language of neutral observation.
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The Hollow Circuit™, Hyperstition Architecture™,
The Veylon Protocol™, and Cognitive Colonisation™
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