May 28, 2026
2 min read
On 26 May 2026, a Steam product appeared under the title King Of The Hollow Circuit. App ID 4602970. Developer and publisher: SavicNode: Price: $3.99. Introductory offer. One review.
Its own Steam page discloses that the visual artwork was created using generative AI tools.
It has been on sale for two days. It has no lore. No world. No prior existence. No audience. What it does have is our name and uncanny similarities to our IP and lore.
The Hollow Circuit® is a registered UK trademark. Registration number UK00004324832. Holder: ********, Art of FACELESS. Prior use documented to 2012.
Fourteen years. Novels. Serialised fiction. Music. Photography. Multimedia production. A transmedia universe built node by node, piece by piece, under a faceless protocol that has never wavered. That is what The Hollow Circuit® is. That is what it has always been.
What SavicNode released on 26 May is something else entirely. A prompt. A template. A skin with nothing underneath.
We are not the first to have our work eaten by the corpus and spat back out wearing our name. We documented it when Pinterest false-flagged our Reallusion renders as AI-generated. We documented it when a DJ track appropriated the name. We are documenting it now — because documentation is how you assert prior claim in a world where the machines are eating everything and calling it content.
By 28 May 2026 — two days after SavicNode's product appeared — a formal trademark infringement complaint had been filed with Valve Corporation Legal, citing registration number UK00004324832, prior use to 2012, and the direct commercial harm caused by Google's AI search overview already conflating their product with our established transmedia universe.
Google. Two days. That is how fast the damage propagates.
We own kingofthehollowcircuit.com.
The complaint was sent from lloydlewis@kingofthehollowcircuit.com.
The trademark certificate was attached.
There is only one Hollow Circuit.
There is only one King.
The game — our game, the real one — is coming.
The Hollow Circuit® Art of FACELESS artoffaceless.com
UK Trademark UK00004324832 — The Hollow Circuit® — registered, active, enforced.