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The Middle-Class Content Farm: Why Substack Is Not Your Community
Mock poster created in response to the UK’s 2025 disability reform proposals. If the policy feels dehumanising, it is because posters like this already exist in the subtext. All I did was bring it to the surface. ©2025 Art of FACELESS

The Middle-Class Content Farm: Why Substack Is Not Your Community

By Lloyd Lewis for Art of FACELESS Let us stop pretending Substack is a creative revolution. Let us stop stroking the platform like a wounded pet. Let us call it what it is. Substack has become a playground for middle-class hobbyists who treat writing like a scented candle: a relaxing little ritual that requires no consequences, no sacrifice, and certainly no need to pay the rent with the words they produce. People talk about the place like it is the second coming of the open web. They talk ab
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Introducing The Closed Web Papers Research Tier
Photo by George Pagan III / Unsplash

Introducing The Closed Web Papers Research Tier

An AOF Statement on Access, Integrity & Independence Over the coming weeks, Art of FACELESS will release a major new investigative series: The Closed Web Papers — a long-form examination of how platforms govern visibility, restrict speech, shape behaviour, and condition creators into dependency. To protect the integrity of this work — and to prevent it being scraped, misinterpreted, or weaponised — we are placing the series behind a dedicated premium tier: THE CLOSED WEB PAPERS — Research Ac
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The Right Number of Fucks: An Equation for Artists
Photo by Janosch Diggelmann / Unsplash

The Right Number of Fucks: An Equation for Artists

Every artist we know lives in a constant state of contradiction — caring deeply while pretending not to. This equation doesn’t fix that, but it quantifies it. The “Right Number of Fucks” — Equation & Calculator Rate each factor on a 0–10 scale, then hit Calculate. Lower is “don’t care”, higher is “care a lot”. Show the full equation (transparency) Inputs (0–10): A = Values Alignment C = Craft / Portfolio Impact S = Stakes / Irreversibility L = Learning Potential N = External No
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